Ford // 360 CAMPAIGN
The famous Ford Ka got a fresh redesign. Now all we needed was a fresh target group. The idea was to give the Ka all the attention a real model would get. Therefore we asked Dutch designer Daryl van Wouw to create a car dress. Women could follow every step of the designing process via Facebook and Twitter, and Ka suddenly appeared in fashion blogs, magazines and even aired on Dutch television. The results? All limited editions were sold and Ka Couture became the center of attention.