How do you move people on the move? AVIA, a gas company with over 300 hundred stations in The Netherlands wanted to make those valuable minutes that you spend at their gas station more memorable and more relevant. We came up with the idea of ‘welcoming people on the way’ and made the journey as important as the destination.

Our insight was that people don’t like to stop during their journey (especially if it’s their daily commute), we thought that if we can make people feel that they’re still on the go whilst stopping, we actually help them move forward. We first crafted their new visual identity that plays with the idea of glass reflections. 

Client: WIM creative agency.
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